10 statistics that show the power of video animation
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Mar

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10 statistics that show the power of video animation

Motion Graphics

It’s 2022 and animation videos are a hot commodity in the media and marketing world. Every business is looking for the next big thing to help them stand out from the competition, and animation videos have proven to be just that.

That’s because animations are versatile and easy enough that you can use them anywhere, from storytelling content such as movies or TV shows all the way up through advertisement commercials which makes this style never go out of fashion when it comes down to making something memorable.

To understand how video animations can change the game for small businesses, here are 10 video statistics:

Interesting statistics animation

  1. Animation video can increase click-through rates by up to 300%

1. Animation video can increase click-through rates by up to 300%.

When it comes to online marketing, video is king. According to studies, a well-made marketing video can attract up to 300% more traffic and potential leads than traditional methods. So if you’re looking to give your company a boost, it’s time to invest in a good quality video.

But what makes a good marketing video?

  • Well, first and foremost, it should be engaging. You want to capture your audience’s attention from the get-go and keep them hooked until the end.
  • Secondly, it should be informative. Your viewers should walk away with a clear understanding of what your company does and how they can benefit from working with you.

If you’re looking for some inspiration, take a look at our template shop

Animation data

2. 20% of People will read a text but 80% will watch a video

I’m always struck by how different people are. Some people can read lines of text and get so much out of it, while others just don’t seem to be able to focus. I used to think that the readers were the smart ones, but now I know better. It’s not that one group is smarter than the other, it’s just that they process information differently.

I was reading an article from My SMN about how 20% of people will read the text, but 80% of people will watch a video. That got me thinking about how we process information these days. More and more people are relying on videos to learn things instead of reading text.

If you’re interested in getting started with animation, try our compilation of free animations and see them used in a blog post

Animations are a visual sensation

3. Adding video to a landing page can increase conversation rates by up to 80%

I’m not sure how it started, but at some point in the last few years, adding a video to your landing page became a must-do if you wanted to see any real success. 

If you’re not using video on your landing pages, you’re missing out on a huge opportunity. Adding video to a landing page can increase conversion rates by up to 80%. That’s a huge jump from the average conversion rate of 2-3%!. “Add a video and see your conversion rates skyrocket by up to 80%!” they shout from their digital pulpits.

4. Video is 50 times more likely to show up on the first page of Google search results than text alone

I was doing a little research on the internet like I do every day when I came across an article that said that video is 50 times more likely to show up on the first page of Google search results than text alone. At first, I couldn’t believe it. But then I thought about it some more and it made sense.

After all, when was the last time you watched a video that didn’t have anything to do with what you were looking for? Probably never. That’s because videos are engaging and interesting and people love watching them. So if you want your business to be successful, you need to start using video marketing.

If you’re feeling stuck on animations, we have the perfect selection for your landing page.

5. 90% of online shoppers say that video helps them make purchasing decisions.

5. 90% of online shopper say that video helps them make purchasing decisions

I know, I know. You’re probably thinking to yourself, “Video marketing? Isn’t that just for big brands with massive budgets?” And you would be right…sort of. Yes, video marketing is definitely more expensive and complex than other forms of online marketing, but that doesn’t mean it’s out of reach for small businesses. In fact, using video can actually be a great way to level the playing field between big brands and smaller businesses.

How? By creating engaging and compelling videos that capture your audience’s attention. Believe it or not, our animation templates can do wonders for your business.

Animation data

6. video is processed 60,000 times faster than text.

Did you know that video is processed 60,000 times faster than text? It’s true! And that’s because our brains are hardwired to process video differently than text. We tend to remember videos more easily and for a longer period. 

If you’re looking for a way to capture your audience’s attention and keep them engaged, video is the way to go. Our animation video templates can help you get started. They’re easy to use and can be customized to fit your needs. Plus, they’re affordable and look great!

7. Animation videos can increase brand awareness by up to 94%.

7. Animation video’s can increase BRAND awareness by up to 90%

When it comes to marketing your brand, no doubt animated videos can help you engage your audience in a big way. In fact, data shows that animated videos can increase brand awareness by up to 94%. 

But how do you go about creating an animated video that really packs a punch? Well, it all starts with finding the right tone of voice. Animated videos, especially social media, need to be fun and engaging, while still staying true to your brand’s identity.  Once you’ve got that nailed down, it’s time to start thinking about your story. Make sure your video has a clear message and a beginning, middle, and end, especially Youtube videos.

Don’t forget to make it visually appealing. The templates on our site are a great place to start!

8. One minute of video is worth 1.8 million words.

I’m not sure where I first heard that one minute of video is worth 1.8 million words, but it’s a statistic that has stuck with me. And it’s true! Video is an incredibly powerful medium for communicating your message. It can help you capture your audience’s attention and keep them engaged for longer periods.

Think about it: when was the last time you watched a video that didn’t hold your attention? Chances are, it was pretty rare. In fact, most people would rather watch a video than read text. That’s because videos are more engaging and visually stimulating than text-based content.

9. Animated video can help you increase blog traffic by up to 157%.

9. Animated video can help increase blog traffic by up to 157%

If you’re looking for a way to increase blog traffic, look no further than animated video. According to Single Grain, the data shows that animation can help you increase website traffic by up to 157%. That’s because a video is engaging and interesting, and people love watching them.

But creating an engaging and effective animation can be tricky. That’s why we’ve created a selection of animated video templates that are easy to use and can be customized to fit your needs.

Not only that, but videos also have the ability to create an emotional connection with your audience

10. 55% of people watch videos online every day.

You know you need a video for your business. You’ve heard all the data: that 55% of people watch videos online every day (TikTok and Youtube included) and that video is a must-have for any successful online campaign. But what are you going to do? You’re not a filmmaker!

That’s where I come in. Our animation templates can help take small businesses s to the next level with engaging, creative videos that capture your message and reach your target audience.

So what are you waiting for? Take a look at the templates on our site and get started today

As a small business, you know that video is an essential part of your marketing strategy.

As a small business, you know that video is an essential part of your marketing strategy

After all, it’s a great way to increase brand awareness and website traffic. But did you know that video can also help you close more sales?

Luckily, our animation video templates make it easy for you to create videos that are both creative and engaging. With our templates, you can customize your video to fit your brand’s identity and communicate your message in a clear and concise way. So what are you waiting for? Take a look at our video templates today!

Latest Animated Collection

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